How AI is Transforming the Roles of Content and Video Marketers

AI's rapid integration into content marketing is transforming the operations and strategies of content and video marketers, revolutionizing the way they engage with their target audience and deliver impactful content. With the market for AI in marketing projected to reach $107.5 billion by 2028, it becomes even more evident that AI has a significant role to play in content creation, offering numerous benefits to marketing professionals seeking to thrive in the digital age.¹ This exponential growth emphasizes the urgency and importance of understanding and leveraging AI in the industry, as it becomes an essential tool for staying relevant and competitive.

One significant trend fueled by AI is the generation of ideas and inspiration, changing the creative process for marketers and opening up new avenues for content creation. Platforms like Kive.ai have emerged as powerful tools, empowering filmmakers to effortlessly create mood boards by automatically extracting frames from videos, saving them not only valuable hours of manual work but also sparking creativity through visual inspiration.¹ Additionally, AI platforms such as ChatGPT have revolutionized content development by serving as invaluable assistants. They generate fresh and relevant ideas, offer topic suggestions, and provide tailored outlines to marketers, sparking innovation and enhancing efficiency in content creation.

Another area where AI proves useful is in writing copy, where it enhances the quality and efficiency of content production. Tools like ChatGPT can mimic a marketer's writing style, enabling AI-powered writing assistance for various marketing materials, including blog posts, emails, and press releases.¹ By leveraging AI in the writing process, marketers can create more content with precision and speed, while still maintaining their unique brand voice and engaging their target audience effectively.

While AI brings an array of opportunities, it is important to note that it is unlikely to replace human content creators entirely. The subjective thinking, emotional intelligence, and nuanced decision-making involved in writing and content creation are areas where AI currently falls short.¹ Instead, the true potential of AI lies in its ability to augment and assist marketers and creatives, amplifying their output and enabling more efficient content production, while human creativity and expertise provide the crucial touch of authenticity and creativity that connects with audiences on a deeper level.

To adapt to this evolving landscape, content and video marketers need to embrace AI and explore its full range of capabilities. By actively learning and testing AI applications, professionals can discover how AI can best serve their specific needs. Embracing AI's transformative power allows marketers to collaborate effectively with this technology, enabling them to stay ahead of the competition and establish themselves as invaluable partners to their clients. By harnessing the capabilities of AI and combining them with human creativity and expertise, marketers can thrive in an increasingly dynamic industry and achieve unprecedented levels of success.

Sources:

¹ https://blog.hubspot.com/marketing/ai-in-content-marketing